The Open Championship: Is Anyone Watching?

I am just as much a fan of golf as the next guy, that is to say, I’m a casual fan who watches when Tiger is good. Which means I haven’t watched golf for the past 5 or 6 years.

What’s happening on the other side of the world right now is interesting and riveting and the main character is (or was)Jordan Spieth. Nothing against the kid. He is America’s NEXT-or quite possibly current- great golfer. Spieth is part of the Tiger generation. He was amongst thousands of kids who grew up watching Tiger, idolizing him, being inspired by him to explore the sport and discovered they were great at it. The problem with Jordan is that he is… vanilla. No, it has nothing to do with race. Although a great golfer who is a minority would draw more attention, possibly, just as Tiger did.

Jordan is vanilla because he is plain. Nice. a straight arrow. Down the middle. Non controversial. Because of all those descriptions, as great as Jordan may be, he just won’t draw the attention of the casual fan. Golf needs attention and ESPN is doing their best to shine the light on Spieth. The problem is that Jordan is not doing enough to shine the light on himself-aside from, you know, WINNING. Unfortunately, in this country and society as a whole, winning isn’t enough when it’s happening in a sport that lacks excitement.

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